These Black Cats Are Selling What!?Advertising is the art of persuasion and since black cats have always been chic, it makes sense to feature them in hopes of increasing their low adoption rates. In our effort to reframe or recast black cats in a favorable light, a step in history proves surprising modern. It’s easy to imagine any of these black cat designs being produced today. It’s hard to believe each of these four magazine covers is over a hundred years old. The Black Cat, a Boston-based magazine published unusual short stories from 1895-1922. Ironically, they didn’t publish stories about cats.
Black cats have graced the packaging and signage of every conceivable product. Here are a few examples. Wrigley’s, established in 1840 sold soap. If the name sounds familiar, it’s because the company went on to chewing gum fame and fortune. They were clever to suggest in a powerful marketing call to action: saving the branded wrappers. Paper was expensive and the wrapper served as free advertising at a time before plastic wrap, aluminum foil or baggies existed. Funnily enough, we used to save gum wrappers as well. At least tidy ones would dispose of the used gum in the wrapper. The rest of us would find creative places to stash wads of gum.
Double your pleasure, double your fun with two black cats. Wrigley’s didn’t just make gum, they made one of the most memorable advertising jingles in history. You know how it goes…Double your pleasure, double your fun, With Doublemint, Doublemint, chewing gum! That’s the power of advertising. Now maybe with more black cats as models, perhaps they’ll become more popular again. Black cats remain about 50% less adoptable that other colored cats in the shelter setting.
Okay, maybe not cigarettes.
When I was a kid, I loved collecting stamps. Do kids do that anymore? Maybe with a cover like this beauty from 1904.