Consulting & Media Kit

Black Cats Tell All: True Tales And Inspiring Images — Media Kit

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IMMEDIATE RELEASE:

Cat Expert and 100 Black Cats Upend Halloween Superstitions
New nonprofit book signals the end of negative black cat stereotypes with the aim to boost shelter adoption rates.  Celebrity cats are featured.

(Hartsdale, NY) – Oct 11, 2017  – The odds of a black cat being adopted in a shelter are 50% less than any other color. The crazy reason stems from outdated superstitions linking black cats with evil witches and the devil. Every Halloween these stereotypes are reinforced. With Halloween spending projected to hit a record 9.1 billion this year, Layla and the black cats offer an opportunity to change perceptions.
A black cat army of pawsitivity assembled by New York cat expert, Layla Morgan Wilde, includes celebrity cats Cole and Marmalade (the #1 cat video content producer); Tater from the #1 NatGeo show, The Incredible Dr. Pol; Snuckles, SF Giant’s baseball darling along with dozens of Instagram influencers from around the world will bring smiles and change minds one adoption at a time. They’ll even dress up in the silliest Halloween costumes to make their point: black cats are adorable and adoptable.

Layla Morgan Wilde says,”I’ve seen black cats languish in shelters and euthanized more often simply because of the color of their fur. It so infuriated me, I was determined to root through the myths to find the truth and do something about it.  We live in an era of fake news, and I feel a responsibility to cats and those who love them, to tell the truth. In fact, I traced back the source of black cat superstition to one pivotal event in 1233 that changed the course of history.

The cats featured in Black Cats Tell All dare to tell all with their words and images. Their true tales, whether by a celebrity cat  or the cat next door, along with their amusing purrsonality profiles shed a bright light on a dark subject.”


Author info:
Layla Morgan Wilde, cat expert, and advocate, with over 20 years experience, founded the Annex Cat Rescue in 1997 and Cat Wisdom 101 in 2011. She is also an award-winning blogger/photographer. In 2016, Cat Wisdom 101 launched the #BlackCatAwarenessMonth initiative.

Book info:

  • Release date on Oct.24 Barnes & Noble Available now on Amazon #1 New Release
  • Blurbs by several NY Times bestselling authors.
  • ISBN:978-0-9980591-9-8  l Soft cover $19.99  – 8 X 8 in.
  • e-ISBN:978-0-9980591-8-1 $9.99.
  • 196 pages.
  • Published by Cat Wisdom 101 Press
  • Hashtag #blackcatstellall
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For media inquiries and review copies, contact: Layla Morgan Wilde. Interviews with Layla and select feline contributors are available.
(914) 625-8920 or (914) 997-0696
Email info@catwisdom101.com  WebSite www.catwisdom101.com
Media Kit includes Q & A and story ideas  Book trailer videoPRESS IMAGES: front cover back cover author headshot with Lil Bub B&W Circle
Social media: Instagram @BlackCatsofIG   @CatWisdom101
Facebook CatWisdom101 Facebook BlackCatsTellAll Twitter @catwisdom101

Consulting and Blogger Outreach

At Cat Wisdom 101 our only passion is cats and those who love them

As premier pet industry influencers, we love to educate and entertain our highly engaged audience with the latest news, and products for cats. Layla Morgan Wilde, cat expert, advocate, celebrity cat consultant and founder of Cat Wisdom 101. Since 2011, Layla is the only holistic cat behaviorist who still reviews cat products but mostly consults with both influencers and brands on blogger outreach and social media. She shares her expertise as a speaker at pet related events or conferences such as BlogPaws and Cat Writers’ Association. Layla contributes to numerous channels including Petfinder.com. Catster.com and Victoria Stilwell.

Layla morgan wilde_hudson valley_hero_july

 For over 20 years, since founding the Canadian nonprofit Annex Cat Rescue, Layla has advocated for less adoptable cats: special needs, senior and black cats. In 2016, she turned her focus towards raising awareness and shelter adoption rates for black cats. She founded the nonprofit, Black Cats Tell All in 2016, and the book, Black Cats Tell All: True Tales And Inspiring Images is available for sale mid-August and features over 100 amazing black cats from around the world.

At Cat Wisdom 101 our only passion is cats and those who love them

As premier pet industry influencers, we love to educate and entertain our highly engaged audience with the latest news, and products for cats. Layla Morgan Wilde, cat expert, advocate, celebrity cat consultant and founder of Cat Wisdom 101. Since 2011, Layla is the only holistic cat behaviorist who still reviews cat products but mostly consults with both influencers and brands on blogger outreach and social media. She shares her expertise as a speaker at pet related events or conferences such as BlogPaws and Cat Writers’ Association. Layla contributes to numerous channels including Petfinder.com. Catster.com and Victoria Stilwell.

Layla Morgan Wilde-Tara the hero cat

GRUMPYCAT_laylamorganwilde
Layla Morgan Wilde with Grumpy Cat

 

LILBUB_laylamorganwilde
Layla with Lil BUB and her Dude.
Layla_Morgan_Wilde_betterwithpets
Layla at the Purina #BetterWithPets Summit.

Blogger outreach. Sponsored Content.

We only review products we have rigorously tested by our cats. After providing hundreds of reviews and giveaways we’ve earned the reputation of being a trusted and credible source.

  • Our unique story-telling approach uses our cats as product testers in review/giveaways with dynamic copy and original, fun photography and shared across all social media platforms. 
  • We have a combined reach with our other blog Boomer Muse of 50,000 unique views.
  • Our social media reach: 14,000+ Facebook and Facebook community, Twitter 5,000, Pinterest, Google+ Instagram 5000+ @catwisdom101 + 5000+ @blackcatsofIG
  • highly engaged audience of 80% American women from millennials to baby boomers. 


 

Cat Wisdom 101 offers both sponsored and unsponsored reviews and/or giveaways. Our rates for sponsored pet product reviews and/or giveaways range from $300 to $1000 depending on the scope of the campaign. Our book review/giveaways are unsponsored and we never charge a fee to review a book.

Pet industry and influencer consulting rates $200/hr. Nonprofit consulting is sliding scale.

 

Layla pet product show

PRESS

 

Layla Morgan Wilde is represented by literary agent David Nelson of Waterside Productions www.waterside.com

For all media inquiries or interview requests, please email info@CatWisdom101.com

 

 

All the feline photography at Cat Wisdom 101 is by Layla, an award-winning photographer who captures cats in natural poses and environments to provide further insights into their mysterious nature.  Layla Morgan Wilde is a professional member of the Cat Writers’ Association and a winner of the CWA Muse Medallion for photography in 2011, 2012, 2013 and recipient of certificates of excellence in writing , blogging and photography in 2011, 2012, 2013 and 2014.

 Layla Morgan Wilde founded the Canadian registered charity, The Annex Cat Rescue in 1997 to create a unique program of fostering and TNR. In 2016, she founded the 501 (c) 3 nonprofit Black Cats Tell All to raise awareness and adoption rates for black shelter cats.

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