Global Pet Expo, the World’s Largest Annual Pet Products expo launched thousands of new products last week. What you may not know is every year Pantone announces a new color of the year. That color influences design and products from fashion, decor and even pet products. This year’s “it color” is Marsala, a muted wine with pink tones as seen in this image from Imperial Cat: makers of sturdy, recycled corrugated cardboard scratchers that are whimsical and made with soy inks and adhesives.
We love some of their new toys but more than ever appreciate their shelter programs. Every time I see their mini scratchers in the shelter cages where I volunteer, I’m so happy they give back.
Global Pet Expo is presented by The American Pet Products Association (APPA) and the Pet Industry Distributors Association (PIDA) and held March 4-6, 2015 at the Orange County Convention Center in Orlando, Florida. I didn’t attend but many of my friends and colleagues who did acted as my eyes and ears. It’s difficult to imagine what close to 3000 exhibits with thousands of products looks like. This latest video shows a glimpse of what went on this year. You’ll need a catnap afterwards!
The 2015 winners the cat products category
Best In Show
Kitty Connection® Mouse Pounce™ from Innovation Pet, Inc., The retro Whack-a-Mole look will appeal to Baby Boomers which make up of the largest demographic of the 58 billion dollar pet industry. Note: Gen Y and Millennials and are gaining ground, many as first-time pet parents.
Vesper Cat Furniture from Rolf C. Hagen (USA) Corp
The new V- Line of cat furniture combines stylish design with cat-friendly materials for ideal kitty play, scratch and snooze time. The interest in cat-friendly products and furniture as part of home lifestyle continues to grow. This versatile line reflect the natural retro trend.
Cats Of Thrones Toilet Seat from Cats from Cat Of Thrones
Touted as the world’s only toilet seat for cats, it’s a system to train a cat to use the toilet instead of the litter box. I’ll admit it looks easier and better made than existing products like the Litter Kwitter or Citi Kitty toilet training kits, but I’m not convinced. Take a look at the video. Is this something your cats would try?
For more products pics from Global, check out the latest blog post from the Cat Writers’ Association. I’m their new blog editor.