Global Pet Expo Top Cat Products & Pantone Color of 2015

pantone 2015 color-Imperial cat-global pet expo

Global Pet Expo, the World’s Largest Annual Pet Products expo launched thousands of new products last week. What you may not know is every year Pantone announces a new color of the year. That color influences design and products from fashion, decor and even pet products. This year’s “it color” is Marsala, a muted wine with pink tones as seen in this image from Imperial Cat: makers of sturdy, recycled corrugated cardboard scratchers that are whimsical and made with soy inks and adhesives.

We love some of their new toys but more than ever appreciate their shelter programs. Every time I see their mini scratchers in the shelter cages where I volunteer, I’m so happy they give back.

Pantone color marsala-imperial cat

Global Pet Expo is presented by The American Pet Products Association (APPA) and the Pet Industry Distributors Association (PIDA) and held March 4-6, 2015 at the Orange County Convention Center in Orlando, Florida. I didn’t attend but many of my friends and colleagues who did acted as my eyes and ears. It’s difficult to imagine what close to 3000 exhibits with thousands of products looks like. This latest video shows a glimpse of what went on this year. You’ll need a catnap afterwards!

The 2015 winners the cat products category

Best In Show

Kitty Connection® Mouse Pounce™ from Innovation Pet, Inc., The retro Whack-a-Mole look will appeal to Baby Boomers which make up of the largest demographic of the 58 billion dollar pet industry. Note: Gen Y and Millennials and are gaining ground, many as first-time pet parents.

Mouse pounce cat toy











Second Place

Vesper Cat Furniture from Rolf C. Hagen (USA) Corp

The new V- Line of cat furniture combines stylish design with cat-friendly materials for ideal kitty play, scratch and snooze time. The interest in cat-friendly products and furniture as part of home lifestyle continues to grow. This versatile line reflect the natural retro trend.

Vesper cat furniture- Hagen

Third Place

Cats Of Thrones Toilet Seat from Cats from Cat Of Thrones

Touted as the world’s only toilet seat for cats, it’s a system to train a cat to use the toilet instead of the litter box. I’ll admit it looks easier and better made than existing products like the Litter Kwitter or Citi Kitty toilet training kits, but I’m not convinced. Take a look at the video. Is this something your cats would try?

For more products pics from Global, check out the latest blog post from the Cat Writers’ Association. I’m their new blog editor.

15 thoughts on “Global Pet Expo Top Cat Products & Pantone Color of 2015”

  1. Marsala has been my favorite color, next to Greens forever. It’s so wonderful Imperial donates those scratchers. Used to be here in Iowa animals, especially cats in shelters were very ignored, I’m so happy to see that changing! Though I hear people talk about adoption fees, they don’t realize what a deal it is! I realize Iowa doesn’t have the same loving attitudes as your eastern states.
    Id love to be able to go to an Expo and drool(kidding) over the items shown. Don’t really like the toilet Throne, love the Kitty Pounce, in 1st place and the Vesper Cat Tower is on my forever wishlist!
    Purrs and Love to you and Merlin.

  2. We love the new color of the year but we love the new cat furniture more!!!!!
    I am just proud that cats are smart enough toactually be able to learn to use the commode!! We probably wouldn’t care to learn but we could if we wanted to MOL!!!!!
    Happy Friday 13th
    Black cats are LUCKY!!!!!! We love them!!!

    Skeeter and Izzy and the Feral Gang + Twig & Peanut & Romeo >^..^<

  3. doodz & “N”….thanx for sharin bout de new productz frum de expo …

    de throne may werk for thoze who could care less bout…coverin their biznezz…

    but we wunder how uz kittehz who likez ta…cover their biznezz….can due sew ?

    plus therez a senior in de houz …who sum times doez knot squat all de way… N sorta peez standin….watch out wall… if ya due knot haz a high bak box…

    heerz two a zingel…zander…ziege…kinda week oh end ♥♥♥

  4. I love the mouse toy, bet that would be a game for me too :o) My mom thought there is a kitty in a microwave oven as she saw the cat furniture… I wrote new glasses on her shopping list…she is a nut…

  5. I love the Vesper cat furniture! Not so sure about the kitty throne… I always wonder what’s going to happen if the cat becomes arthritic in old age and won’t be able to make it up there anymore.

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